Lemonade, La Start-Up de l'assurance disruptive aux US poursuit son développement en Europe
Great digital brands transcend borders. Whether in Chicago, Paris, or Singapore, today’s consumers listen to music on Spotify, ride with Uber, and stay at Airbnb. Consumers are increasingly cosmopolitan, socially aware, and tech-native – everything Lemonade was built to be.
That’s why going global feels natural for us.
So we’re thrilled to announce that Lemonade is coming to Europe – our first major market outside of the United States.
Europe, the birthplace of modern insurance, is one of the largest insurance markets globally, and is home to the two largest insurers worldwide – AXA and Allianz. (Both are investors in Lemonade and dear friends. We’re kinda hoping they’ll see our European launch as a boost to their investment, rather than as the challenge to their business we hope it becomes. ☺️ )
Beyond its insurance bonafides, Europe is home to thriving tech ecosystems, and to countless people who wrote to ask that we come to their country.